Kiddie Concepts


From its inception in 2010, the Kiddie Concepts Vision is to be progressive in the area of safe products for children. Kiddie Concepts strive to be the choice for parents who put the health and safety of their children first. Kiddie Concepts produce quality products for children, free from chemicals, hazards and inferior materials.

Damage to young eyes from the sun can comes from UVA, UVB and UVC rays. Kiddie Concepts’ range of  baby and kids’ sunglasses provides 100% protection against these rays, and their innovative design can withstand the tough treatment kids dish out. With super-flexible, shock-absorbing rubber frames and shatter-resistant lenses, the  sunglasses are less likely to break than regular frames – even when they’re bent, thrown or sat on.