Lottie's co-founder and creative direct - Lucie Follet wanted to create dolls which are positive role models for children, stimulate their imaginations, inspire learning and fun through play and offer great value to parents too. Lottie offers play without limitation in a positive and fun way.
Research and Development
Arklu carried out 18 months of research working with kids, parents, retailers, industry experts, child psychologists and child nutrition experts, leading to the generation of over 100 action points which have been incorporated into Lottie’s development. The main issue was in protecting childhood and stop allowing our kids to grow old too soon. To address these issues, Lottie has been based on the scientific body proportions of a 9-year-old child, with the exception of her head (which has been increased to accommodate hair play). She does not wear jewellery, makeup or high heels. She can stand on her own two feet...... always a useful life skill for all girls, big and small!
Her clothes are vibrant in colour and have incredible attention to detail. Lottie’s clothes are very much activity themed, similar to what a 9-year-old would wear instead of an adult. She wears pretty dresses and tutus as well as hard-wearing clothes for muddy, play and exploration of the great outdoors. Lottie allows kids to be kids and enjoy their childhood, just like our Angelfish Dragonfly philosophy of letting kids be kids.
Lottie’s motto is ‘Be bold, be brave, be you’.
“I have two daughters and have been searching for ages for a doll just like Lottie. A doll my daughters can relate to rather than an impossible image they feel they must live up to. So refreshing! When I read your description about the doll standing on her own two feet, I nearly swooned. The release of this product is just so timely! Thank you for making something so necessary and so cute. (Often difficult to combine those two things.)”
--- Megan Conley aka MeginProgress.com
What Miss C (8 years old) says...
“She has no makeup! She has flat feet so she can stand on her own! And she looks Just Like Me!”
Miss C totally gets these dolls and loves them all!
All About Lottie
Lottie has a strong character; standing on her own two feet and whilst she occasionally makes mistakes, she learns from them. She is not perfect. Lottie loves adventure and the outdoors and uses her imagination. Lottie has been inspired by the spirited female characters in books we loved as children: Anne of Green Gables, Pippi Longstocking, Jo in ‘Little Women’, Nancy Drew and George in the ‘Famous Five’.
The gold-coloured Lottie medal and ribbon on the front of each doll box is inspired by the British suffragette colours of green, white and purple as well as the American suffrage colours of purple, white, and gold.
Suffragettes were members of women’s suffrage (right to vote) movements in the late 19th and early 20th centuries, particularly in Great Britain and the United States.
The colours symbolized hope (green), purity (white) and dignity (violet). Some have also suggested that the colour combination was an acronym that stood for “Give Women Votes”. These three colours were used for banners, flags, jewellery, buttons and badges.
The bright and colourful Lottie doll packaging has been specifically designed with the aim of lessening the use of excessive plastic blister packaging and tricky wire ties that are frustratingly annoying and time-consuming to open. Each doll box is themed and designed with a cute handle to encourage reuse and doll portability. While Arkl embraces the colour pink…..it is used judiciously alongside other bold, bright colours too.